Shoreline BHS engages in a strategic planning process every 3 years in which a variety of input and information is analyzed. This information comes from consumers of our services, referral sources, community groups, funders, and also aggregate demographic data. The process also includes an analysis of the organization’s strengths, and weaknesses and emerging opportunities and potential threats. Out of this process a strategic plan is formulated and the “critical issues” for the agency are developed and measurable goals are developed to address them. We also welcome your ideas and input as to improvements in services that we currently provide and new services that you think we should develop! Please email your suggestions to our Executive Director John Coffin, at john.coffin@shorelinebhs.org. The following is a summary of the issues that we are addressing in our FY 2011 – 2013 Strategic Plan. Copies of the full plan are available on request.
- Shoreline Behavioral Health Services will maintain its ability to provide effective, efficient, and accessible alcohol and drug treatment services through the aggressive pursuit of funding.
- Shoreline Behavioral Health Services will develop marketing materials and develop a comprehensive strategy to improve name recognition and community support for its mission and vision.
- Shoreline Behavioral Health Services is committed to a Recovery Oriented System of Care and will work with consumer, self-help, advocacy groups and healthcare providers to improve coordination and integration of services in Horry County.
- Shoreline Behavioral Health Services will increase it's emphasis on experiential programming, utilizing art, music and other techniques to improve engagement with our clients through a wide variety of methods.
- Shoreline's Prevention Department will develop community wide coalitions to address pressing community problems such as underage drinking, automobile accidents due to driving under the influence and to decrease the prevalence of smoking and second-hand smoke exposure for worker and especially for youth in Horry County.
- Shoreline Behavioral Health Services will reorganize it's ADSAP program and treatment services to provide efficient delivery of services to our clients and timely entry into services. Our goal is to make our services comprehensive and easy to access, particularly for those individuals with co-occurring conditions and other problems that present obstacles to succussful outcomes.